Apple, at event held at the Steve Jobs Theater, unveiled its long anticipated upgrade to Apple TV set-top box, which is now capable of playing videos at 4K Ultra HD resolution. The new TV hardware puts Apple on equal footing with Roku, Amazon, and Chrome.
As revealed at the event, the Apple TV’s user interface has been redesigned and is now optimized for 4K resolution — and there’s also a revamped Siri Remote included.
Apple’s Eddy Cue announced that major Hollywood studios will be bringing 4K movies to the iTunes Store, and customers who’ve already purchased eligible films in HD will automatically be upgraded to 4K — at no extra cost.
As for the hardware, the Apple’s 4K TV is much more powerful now; featurs an A10X Fusion processor and 3GB of RAM. And the CPU performance is twice as fast as the last model.
Apple TV supports both Dolby Vision and HDR10. And aside from movies and games, the Apple TV 4K will also let users access information at a glance, including sports scores. TV will further allow iPhone and iPad users to stream photos, control Apple Music through their mobile devices, and access home-kit accessories.
The 32GB Apple 4K TV will cost $179, and its larger 64GB sibling will retail for $199. Pre-orders begin on September 15th, with shipping starting from September 22nd.
Follow our coverage of the Apple’s iPhone X event here.