It’s officially the end of an era.

Three years after discontinuing the support for iPod classic, Apple has announced that the company is doing the same for its brethren, the shuffle and nano. The company pulled both iconic players from its site and has confirmed that this is, indeed, the end.

After the Apple buries shuffle and nano, the iPod touch remains the last device standing with the iPod name. And the company has made a good announcement on that front — iPod touch’s capacity is doubling up to 64GB at $199 and 128GB at $299, starting from today.

“Today, we are simplifying our iPod lineup with two models of iPod touch now with double the capacity starting at just $199 and we are discontinuing the iPod shuffle and iPod nano,” said an Apple spokesperson in a statement.

JEFF CHIU / AP

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As the matter of fact, there has been no update related to nano in five years, and that should have given pretty clear idea that Apple was focused on devices that can run apps. And iPod is definitely not included in that list.

First introduced in 2001, the clickwheel device was the technology’s true breakthrough. Since then, iPod quickly became this century’s truly iconic piece of consumer hardware, with Steve Jobs promise of putting “1,000 songs in your pocket.”

Five years later, in early 2005, the shuffle was introduced with the nano hitting markets later that same year, replacing the Mini. The iPod nano was also the first device to work with the Nike+iPod fitness tracking system.

With such great improvements in technology, life span of a dozen years isn’t a bad run. And the products will definitely live on for the generations to come via online auctions.

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