Facebook have been taking some major steps to monetize, literally everything that is on its platform. From introducing ads on its Messenger home screen to Job ads for the pages. Now Facebook is inserting ad breaks into the middle of videos. This applies to both on-demand videos and Facebook Live videos. In other words, there’s no escaping these ads.

Facebook has estimated 1.8 billion users – and with this much audience, they have huge potential to make serious money.

Facebook Ad Breaks

The rumors of putting ad breaks in to videos started in January, but now has been confirmed in a Facebook Media blog post titled, “Update on Video Monetization“.

According to the blog post:

◘ Pages or profiles in the U.S. can qualify to test ad breaks if they have 2,000 or more followers and have reached 300 or more concurrent viewers in a recent live video.

◘ You can take ad breaks during any live video reaching 300 or more concurrent viewers by tapping on the $ icon in the Live composer window.

◘ You can take your first ad break after having been live for at least 4 minutes. You can take additional ad breaks after a minimum of 5 minutes between each break.

◘ Each ad break lasts up to 20 seconds.

Not only the live videos, but the ad breaks will be available for on-demand videos as well. These breaks will start appearing in on-demand videos after at least 20 seconds and must be two minutes apart.

While Facebook is introducing ad breaks, on the other hand Youtube is killing its annoying unskippable video ads.