Fake news and their sources have been under the Facebook and the web giant, Google’s scanner lately. Facebook has been taking steps to curb fake news on its platform by deleting such accounts and even publishing print media ads, and now the company has further tightened its grip on those publishing low-quality webpages.
It sucks when you click on something interesting, only to find it takes you to some ad-filled spam website. Now Facebook says it’s leveraging AI to decrease the number of websites in the news feed that have “little substantive content and are covered in disruptive, shocking or malicious ads”.
According to the official statement:
“With this update, we reviewed hundreds of thousands of web pages linked to from Facebook to identify those that contain little substantive content and have a large number of disruptive, shocking or malicious ads. We then used artificial intelligence to understand whether new web pages shared on Facebook have similar characteristics. So if we determine a post might link to these types of low-quality web pages, it may show up lower in people’s feeds and may not be eligible to be an ad. This way people can see fewer misleading posts and more informative posts.”
The company’s step might seem a small change, but anything to show less spam on FB is a worthwhile move.