As the next United Kingdom elections draw near, Facebook is cleaning the house and making sure that people know it’s still fighting fake news. The social media giant is taking two major steps to combat false news: deleting accounts and buying full-page ad space in newspapers.

Facebook’s fake news” ads are running in The Times, The Guardian, and The Daily Telegraph. Though, this isn’t the first time Facebook has taken the fight against false news to the print media. It did the same thing ahead of the French election. The content of offline campaigns appears to be same with Facebook giving 10 tips to help spot unconfirmed and dubious stories.

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“People want to see accurate information on Facebook and so do we. That is why we are doing everything we can to tackle the problem of false news,” Simon Milner, Facebook’s Director of Policy for the UK, said.

“We have developed new ways to identify and remove fake accounts that might be spreading false news so that we get to the root of the problem.”

A full-paper Facebook ad in a UK newspaper.

Facebook releases another plan to encounter fake news

Furthermore, the social media giant is also partnering with a couple of UK fact-checking charity and a nonprofit including Full Fact and First Draft to address rumors and help spot misinformation on its platform during the UK general election.

“We can’t solve this problem alone so we are supporting third party fact checkers during the election in their work with news organisations, so they can independently assess facts and stories,” Milner said.

These are the Facebook’s top ten tips for spotting false news:

◘ Be sceptical of headlines
◘ Look closely at the URL
◘ Investigate the source
◘ Watch for unusual formatting
◘ Consider the photos
◘ Inspect the dates
◘ Check the evidence
◘ Look at other reports
◘ Is the story a joke?

The UK’s general election is on June 8.

Facebook TV is reportedly coming next month

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