On Wednesday, Facebook announced changes to its News Feed that will cause webpages with faster load times to appear higher in the feed, with slow-loading pages being downgraded.
Facebook engineers Jiayi Wen and Shengbo Guo, in a blog post, said the change is in response to frustrations from the Facebook community over slow-loading websites.
According to Wen and Guo, 40 percent of people won’t wait more than three seconds for a web page to load, and the social media platform wants to make sure people spend more time reading the stuff they want.
Facebook will be taking into account to achieve the target: the speed of a user’s network connection, and the general speed of a website. If both the connection and the site is slow, the link will be lower in the News Feed.
The newest change is just one of many things social media giant has changed to make user’s experience more enjoyable. Facebook says it already evaluates user’s devices and network connections, and shows fewer videos and more status updates if someone’s connection is slow.