Verizon – the company that acquired Yahoo – has announced to merge Yahoo and AOL in a new brand altogether called ‘Oath’.
Yahoo and AOL, both companies are past their prime. Verizon bought AOL back in 2015 for a price of $4.4 billion, and Yahoo for $4.8 billion last year. And now, we are finally seeing why the telecom giant bought the two companies and what it plans to do with them.
“Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017”, CEO of AOL, Tim Armstrong tweeted.
Other companies which will be operating under Oath include popular online websites like TechCrunch, Engadget and The Huffington Post.
There is no such explanation given for the unique and strange choice of name. However, according to Yahoo Finance, the Yahoo name won’t be going away. Instead, it will be a company operating under the umbrella of Oath.
“In the summer of 2017, you can bet we will be launching one of the most disruptive brand companies in digital,” said a spokesperson for Verizon.