RED — makers of those pricey digital cinema cameras — has revealed its crazy plans. The company in a press release announced that it is building a smartphone with the holographic display. Known as the Hydrogen One, the Android smartphone starts at an eye-watering $1,195.

Company’s press release claims that the Hydrogen One will pack a 5.7-inch holographic display capable of displaying in normal 2D media, stereo 3D stuff and RED’s special “4-view content”.

Talking about the technology used in mobile’s amazing display, RED founder Jim Jannard says “there is no good way to describe it until you see it.” He also added that “our display is technology you haven’t seen before. It is not lenticular, which is inferior tech in every way, has been tried many times before and failed for good reason.”

Enhanced Hydrogen One Image / @MKBHD

RED is best known as a high-end camera company, so it isn’t much of a surprise that a phone can also be used to create those 4-view .h4v files. furthermore, the company says the phone will integrate into its existing line of digital cinema cameras to act as a controller and external monitor.

The company’s press release does get pretty clear, though. Other than its holographic screen, the only other things we really know about the phone is that it has a USB-C port, takes microSD cards and has a headphone jack.

The company says the phone will ship in early 2018, and is currently available for pre-order. Other than $1,195 for the aluminum version, and there’s also a $1,595 variant made out of titanium.

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