Facebook itself and its photo-sharing app, Instagram which company acquired in 2012, shamelessly copied Snapchat’s most popular features recently and Miranda Kerr, Snap CEO Evan Spiegel’s supermodel fiancée, is pissed.
Kerr expressed her displeasure in an interview with The Times:
“I cannot stand Facebook,” she volunteers. She is not on Facebook itself, but she does have more than eleven million followers on Instagram, which is owned by Mark Zuckerberg’s company.
“Can they not be innovative? Do they have to steal all of my partner’s ideas? I’m so appalled by that … When you directly copy someone, that’s not innovation.”
“Do I get to approve this interview? Crystal!” She reprimanded her publicist who long ago drifted out of the conversation. “Oh I don’t even care. It’s a disgrace. How do they sleep at night?
People at Facebook probably sleep on piles of money at night. But nevertheless, Miranda’s rage is totally justified, as the people using Instagram Stories feature – which company originally copied from Snapchat – are now even more than people using Snapchat’s Stories.
And of-course Both companies have a history. In 2013, the Wall Street Journal reported that Snapchat turned down a $3 billion acquisition offer from Mark Zuckerberg.
“There are very few people in the world who get to build a business like this,” Evan Spiegel explained to Forbes in 2014 when asked why he turned down the offer. “I think trading that for some short-term gain isn’t very interesting.”
Either way, Snapchat went public in March, 2017 at around $25 billion and potentially created a serious rivalry for Facebook.