YouTube promises to make more original content – but this time, you won’t have to pay for them.

At an event in New York, Google’s video service unveiled the plan to launch at-least 40 original shows for its audience to watch for free. But there is a catch: the content will come with a-lot of ads. The shows will reportedly feature the lineup of traditional TV, movie and music superstars as well as digital YouTube celebs.

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Among the names involved in the seven initial shows, the company has Kevin Hart, Ellen DeGeneres, Katy Perry, Demi Lovato, Rhett and Link of “Good Mythical Morning” and the YouTubers The Slo-Mo Guys on board.

YouTube CEO Susan Wojcicki speaking at the company’s annual presentation to marketers in New York.

“YouTube is not TV, and we never will be,” YouTube CEO Susan Wojcicki said Thursday at a presentation to advertisers in New York. “The platform that you all helped create represents something bigger.”

YouTube also plans to continue to make shows for Red – its premium video service – but the company also wants advertisers on board with its new ad-supported content as the Red‘s ad-free model crimped the company from accepting money from advertisers.

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