Adblock is famous among internet users, not just to block the ads, but to ensure security, as around 30% people think that they use an Adblock for security purpose.
In Pakistan, Adblock is quite famous, as it lands in at No. 6 position around the globe with adblock installed devices. Pagefair has published “Adblock Report” recently which shows combined adblock statistics of mobile and desktop devices worldwide. The mobile adblock usage is rapidly growing in Asia and it is expected to spread to North America and Europe soon.
The report shows that 2% internet users in Pakistan use adblock on the desktop and 32% (more than 12 million) use it on Mobile – statistics are from July 2015 to December 2016.
Why people use Adblock?
Pagefair also conducted a survey on Why people choose to use Adblock? And results show that that unlike the common belief, most of the people use Adblock to ensure security and reduce interruption.
Publishers around the globe rely on Google’s AdSense to earn money and their revenue suffers if users have adblocks. For this reason, web hosts use Adblock Walls which do not let you view the websites unless you turn the adblocks off. According to Pagefair, 74% users leave the website when faced with such walls as they do not want any interruptions while browsing.