Apple, following its recent admission that it was slowing down older phones in order to compensate for degrading batteries, has apologized to the customers for the “misunderstanding.”
In a letter to its users, the company says,
“We know that some of you feel Apple has let you down. We apologize.”
“We have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”
The company states in its letter that batteries are “consumable components,” and is offering anyone with an iPhone 6 or later a battery replacement for $29 starting in late January. Apple has also promised to add features to iOS to provide more information about the battery health in early 2018.
“Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018. Details will be provided soon on apple.com.”
Apple users have long believed that the company reduces the iPhone performances with time to drive new sales. Although, Apple came up with a proper explanation, it didn’t help much. Company’s iPhone 6, 6S, SE, and 7 have much slower peak performance as they get older and the batteries aren’t able to provide as much power to the processor.
Apple, a year ago, actually announced the change to performance along with iOS 10.2.1, but it wasn’t transparent about the performance penalty, and the new benchmarks also suggest that the penalty is much more significant than previously believed.