apple face id demo fail
Craig Federighi presenting Apple Face ID.

Apple introduced a new security feature called Face ID for the new iPhone X and later. Face ID is simply a face detection tool to unlock the device. However, at the Apple Keynote event, company suffered embarrassment when the Face ID demo failed. And now they have finally come up with an explanation.

In a statement given to Yahoo, Apple clarified what actually happened when the Face ID did not work at the event. A lot of people handled the phone before they placed it for the demo. The phone tried to scan and authenticate every face it confronted and after failing multiple times, it asked for the password. Which should be a normal phone behavior.

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Here is what actually happened at the Keynote. Craig Federighi started the Face ID demo, he picked up the phone and looked at it to unlock. The phone failed to respond for the first time. He then tried again with the same phone and the instead of unlocking, the iPhone asked for the passcode. Craig then had to use another phone to continue the demo.

Apple says in the statement:

“People were handling the device for stage demo ahead of time and didn’t realize Face ID was trying to authenticate their face. After failing a number of times, because they weren’t Craig, the iPhone did what it was designed to do, which was to require his passcode. In other words, Face ID worked as it was designed to.”

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Even though Apple’s explanation is good enough, it was still a demo fail, and their people should have taken care of such things before starting the presentation and boasting about the new feature.