Essential Phone, that was originally retailed at $700 and failed to make any big sales largely because of it, now gets a permanent price drop to $499.
Though, Essential Phone had a premium design to go with a good software experience, the $700 price tag was a sore point, specially when the device was the first ever phone the company launched.
Essential believes that dropping the price would help it better break into the smartphone market. And it’s also common for startups to price their first products very low. Essential probably didn’t realized it earlier, but better late than never.
It’s also assumed that the Essential is having problems selling the phone. The company hasn’t released sales numbers and the phone’s camera app only has 10-50K installs on the Play Store, so it’s safe to think the number of sold devices isn’t much higher than that.
Existing Essential Phone owners can also take advantage of the offer. The company will send a $200 ‘friends and family’ credit to those who already bought the device at full price. Buyers will be able to use that credit with another Essential phone or the 360-degree camera. More details on that are here.