Android co-founder Andy Rubin’s new smartphone venture, the Essential had a bumpy start while trying to get off the ground. At first, the device faced some serious launch delays, and now the research firm, IDC is reporting that company sold fewer than 90,000 units in its first six months.

Francisco Jeronimo, director at IDC tweeted while stating that the device is “still a long way from becoming a successful venture.” No one expected Essential smartphone to go head-to-head with Apple or Samsung but 88,000 units – which are the exact figures – are still quite low.

Essential is a new startup, and although it has expertise of the people like Rubin, the company faces a huge challenge as it gears up to try and launch a successor. The Essential PH-1 itself is now worth $499 after some aggressive cost-cutting.