Facebook’s recent embrace of publishers has brought a small yet an important change for the publishers that have a recognizable brand. Starting from Tuesday, Facebook is allowing publishers to putt their logos alongside articles in its Trending and Search sections.
Though the feature is only for Trending and Search for now, but the logos will soon start appearing elsewhere on the platform. Andrew Anker, product manager at Facebook, wrote in a blog post:
“To start, we are introducing these logo treatments exclusively for articles in Trending and Search, but the eventual goal is to extend these to all places where people consume news on our platform.”
Here is how the publishers can get started:
Logo assets can be uploaded through Brand Asset Library, which is located under Publishing Tools on the Page. To make the logo displays as clearly as possible, publishers are advised to upload 3 different versions: a colored version for white backgrounds, and black and white versions, for various colored backgrounds.
Facebook only accepts PNG files, with horizontal lockup format, if available. The images must have transparent background with no extra padding around logo. While taglines or secondary text shouldn’t be included as well.
Facebook promises to solicit feedback and explore additional opportunities to reinforce publisher brand on Facebook. The company furthers states it looks forward to continued collaboration with partners in support of a more informed community.