After months of testing in the mobile app, Facebook has finally rolled out its new “Explore Feed” to all users.
The tab, that resides in the left hand ‘Explore’ menu of the regular Facebook timeline, will show posts from Facebook Pages the user does not follow but may fit their interests. The feature is somehow similar like Facebook-owned Instagram’s Explore, which suggests photos and videos the user might like.
Facebook’s traditional News Feed has been criticized for being a filter bubble, so its new feed provides a way for the company to show new stuff to its users.
One other good thing about the new Explore tab so far is that it may be free from advertising, as it only shows posts that a user might like, unlike its normal feed.
In a statement given to TechCrunch, a Facebook spokesperson said: “We are beginning to roll out a complementary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them.”
“We’ve heard from people that they want an easy way to explore relevant content from Pages they haven’t connected with yet,” the statement continued.