Google, earlier this year, took everyone with surprise when it announced that the company would be integrating an ad blocker into Chrome browser. The search giant stated that it was all to cut down on intrusive and spammy advertisements. Now we finally know when the ad-blocker goes live: February 15th, 2018.
Google previously announced the blocker won’t be removing all ads — just ones that are considered bad. Now the company has further explained how this is going to work.
Google will support the Coalition for Better Ads standards in Chrome’s ad-blocker. The program calls out pop-up ads, prestitial ads, poststitial ads with countdown, ads with density greater than 30%, flashing animated ads, auto-play video ads with sound, full-screen scrollover ads, and large sticky ads for bad user experience.
If a site uses these ads, the Coalition for Better Ads will give it a “failing” rating.
To check whether your website falls in to failing category, visit the Google’s Ad Experience Report tool. Any site that fails to meet the given standards for 30 days will have all of its ads blocked by Google — even those “owned or served by Google.”