Snap — the parent company of app Snapchat — has announced an important update allowing users to set timers on Snaps to infinity and allowing users to replay messages forever.

Starting Tuesday, a new infinity icon will allow a photo or video message to be replayed forever until the receiver exits the conversation thread. Snapchat messages could previously only be seen for up to 10 seconds before they disappeared.

The new infinity icon.

“We’ve all felt the frustration of not being able to fully enjoy a Snap – even after replaying it – and we wanted to give you the option of allowing the recipient to enjoy your Snap as long as they’d like,” the company wrote in a blog post on Tuesday. “After your friend finishes viewing the Snap and taps to close it, it will delete as usual.”

With that, Snapchat has also added new creative tools, including the ability to draw with emojis and a “magic eraser.”

A redesigned menu for the app’s editing tools will “provide a foundation for introducing even more creative tools for making fun Snaps,” the company further said.

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