With the increasing complaints about Twitter’s blue ticks given to the accounts that spread hate, Twitter is finally taking new steps to address problems with its verification process.

Following a backlash, the company previously paused its verification program. Twitter on Wednesday said it’s working on a new verification system.

“Verification has long been perceived as an endorsement. We gave verified accounts visual prominence on the service which deepened this perception,” the company wrote in a tweet. “We should have addressed this earlier but did not prioritize the work as we should have.”

Twitter┬áhas also detailed a set of “guidelines” on its support page:

– Intentionally misleading people on Twitter by changing one’s display name or bio.

– Promoting hate and/or violence against, or directly attacking or threatening other people on the basis of race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or disease. Supporting organizations or individuals that promote the above.

– Inciting or engaging in harassment of others.

– Violence and dangerous behavior

– Directly or indirectly threatening or encouraging any form of physical violence against an individual or any group of people, including threatening or promoting terrorism

– Violent, gruesome, shocking, or disturbing imagery

– Self-harm, suicide

– Engaging in activity on Twitter that violates the Twitter Rules.

Twitter always had the power to remove verification from accounts who broke its rules, but the new guidelines suggest they are finally ready to start enforcing these policies. And it appears that it is already taking effect.