After testing a new 280-character limit for a couple of months , Twitter is now rolling out the new limit to everyone.
Starting today, every Twitter user will be able to tweet 280 characters. According to the social media company, fears that a 280 character limit would ruin the brevity are unfounded.
According to the data, about only 9% of tweets hit the 140 character limit. And after the 280 characters test on a small number of accounts, Twitter says that only 1% of people hit the limit, while only 2% of Tweets were over 190 characters.
Twitter’s Product Manager, Aliza Rosen says:
“We saw when people needed to use more than 140 characters, they Tweeted more easily and more often. But importantly, people Tweeted below 140 most of the time and the brevity of Twitter remained.”
With the introduction of the 280-characters, Twitter has also replaced the character counter with a circle, which can be seen in the image below.