After years trials, WhatsApp has finally brought a solution for businesses. The company, in an important step today launched the WhatsApp Business – and it is currently available on Android devices as a free download.
As you’d expect, WhatsApp Business provides some of the basic functionality. You can create a Business profile with additional information like a description, address, and contact information, and enable quick replies for answers to common questions. Some analytics are also available so you can see which kind of messages are the most effective.
According a company’s spokesperson, the feature set released with the app today will remain free in the long term, but the WhatsApp does plan on charging for additional capabilities in the future.
The app is available to download from the Google Play Store in Indonesia, Italy, Mexico, the U.K. and the U.S. The rest of the world will be able to access the app “in the coming weeks.”