YouTube is one of the undisputed king of the internet and it offers every kind of videos of any topic in the World. But is just have one problem, those damn video ads.
YouTube ads come in all different shapes and sizes, but the ones most people will be familiar with are the pre-rolls. These are the ones which play before a video, forcing viewers to sit through them. However, YouTube has now committed to abandoning the worst kind of pre-roll ad.
Too Annoying, Too Long
As initially reported by Campaign, the video sharing site is killing its unskippable 30-second pre-roll ads. These are the ads which don’t give its viewers the option to skip after 5 seconds. And 30-seconds is a surprisingly long time to wait to watch a short YouTube video.
Google issued a statement saying,
We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.
Unfortunately, the YouTube users will have to sit around those ads for another 12 months and YouTube isn’t killing those ads until 2018. But even after that, users will still see six-second bumpers at the very least.
A Welcome Move
Killing off 30-seconds ads is a welcome move by YouTube. No one likes ads, but a lot of us put up with them to ensure content creators get paid. So the least YouTube can do is listen to feedback from users and advertisers alike, and abandon ad formats which are doing more harm than good.