YouTube — the biggest video sharing platform out there — is trying its best to ensure its user-generated content doesn’t end up positioning ads next to the questionable content. The social network, from now on, will not allow ads on channels that have fewer than 10,000 views, across all their videos.

While giving statement to The Wall Street Journal, YouTube said that the measure has been in development since November, and that it’s intended to block channels which steal content from other sources from deriving revenue from the platform.

YouTube recently faced a significant backlash for displaying ads against video containing racist and objectionable content. Google apologized for the mistake, but some major brands, including Coca-Cola, PepsiCo and Walmart pulled advertising other than targeted search.

A 10,000 limit will definitely allow a certain level of self-selection — videos that are obscure and offensive enough to never find much of an audience, won’t be included — Thereby, making it easy for YouTube to check content for different filters.

Youtube is finally killing off Annotations