Google, a couple days ago – in an effort to regain advertisers’ trust – announced few very important “tough but necessary” changes to YouTube’s Partner Program.
In posts to its Advertiser and Creator blogs, the company details how it’s changing the threshold for monetization through its YouTube Partner Program, from 10,000 lifetime views to 1,000 subscribers and 4,000 hours of watch time within the past 12 months.
For now, these are just requirements to join the program, but Google says it will also apply them to current partners on February 20. Means the small creators who passed the previous 10,000 lifetime view milestone, but not the new goals, will be removed from the YouTube Partner Program and will be unable to monetize their videos.
As expected, the news didn’t go well and YouTube content creators from all around the world started criticizing the company’s policy severely on social media.
So Logan Paul films a dead body, so all small-time vloggers are being punished? That seems like a fair solution @YouTube– You’re absolutely squelching all the little guys who are simply trying to make honest & decent content. Absolutely ridiculous! #YouTubePartnerProgram #youtube
— Luke Hearfield (@LukeHearfield) January 17, 2018
My response to #YoutubePartnerProgram is ad blocker. 👍If I can't support my friends who have smaller channels I am so not supporting youtube's paychecks.
— Anna(BadWolf) (@anna_keni) January 17, 2018
Honestly at this point we should just let @YouTube die and burn to the fucking ground, it’s disgusting how they’re treating any small YouTubers for the actions of one of their biggest stars, honestly fuck you @YouTube #YouTubePartnerProgram
— 🏳️🌈MissDevilofBad🏳️🌈 (@MissDevilofBad) January 17, 2018
If you're a smaller channel, keep pressing on. All of your favorite channels were small channels in the beginning. Money should be the LAST thing on your mind. Do it because you want to, not because you have to. #YouTubePartnerProgram
— SomecallmeJohnny (@Somecallmejon) January 17, 2018
In the spirit of the #YouTubePartnerProgram changes, I will be blocking anyone who doesn't have at least 1000 followers and 4000 likes within the past 10 months. Together let's build a better something somehow WHAT? WHAT ARE YOU TALKING ABOUT?
— Captain Disillusion (@CDisillusion) January 17, 2018
YouTube is doing what the company thinks is right, and by doing so it’s making it tough for the small content creators to make money off the platform and they will now have to work even harder to join the Partner Program.