Google, a couple days ago – in an effort to regain advertisers’ trust – announced few very important “tough but necessary” changes to YouTube’s Partner Program.

In posts to its Advertiser and Creator blogs, the company details how it’s changing the threshold for monetization through its YouTube Partner Program, from 10,000 lifetime views to 1,000 subscribers and 4,000 hours of watch time within the past 12 months.

For now, these are just requirements to join the program, but Google says it will also apply them to current partners on February 20. Means the small creators who passed the previous 10,000 lifetime view milestone, but not the new goals, will be removed from the YouTube Partner Program and will be unable to monetize their videos.

As expected, the news didn’t go well and YouTube content creators from all around the world started criticizing the company’s policy severely on social media.

YouTube is doing what the company thinks is right, and by doing so it’s making it tough for the small content creators to make money off the platform and they will now have to work even harder to join the Partner Program.